With more than 1.24 billion websites, the internet is a hard place to compete. In order to get notices and outperform your competitors, you need to have a website that stands out. The internet is a realm of constant innovation and improvement and you need to keep up with the pace. Here are some of the website enhancements that can be used to run an organization or a business effectively and efficiently.
Users love to interact with the websites that are tailored to fit their needs. Gone are the days when chatbots and search suggestions were enough. This is the time for introducing specialized and advanced personalization tools that analyze user interactions closely and predict their behavior accurately.
When selecting a personalization booster tool, make sure you choose the one that keeps track of all these things in real-time. A good example is Optimizely. A good personalizer is the one that factors in search queries, browsing history, demographical data, and any other information available about the user to calculate the results.
2) Improve your hosting
Your whole website and all the user experience linked to it are based on the hosting service you use. In order to make users comfortable with your website and avoid delays in loading or downtime, you need to have a hosting service that performs well.
One thing is to be noted, that reviews are not the right indicators of the quality of service and performance a hosting service provides. Rather than reading short reviews focus on detailed comparisons of web hosting services to make sure that you are getting the right one. Remember, the investment made on a good hosting service always pays you back and is never a waste.
3) A Talking Website
Things are shifting from the scenario when you interacted with websites using keyboards to the trend of conversations and smart assistants. You need to make your website workable with popular voice services like Alexa, Echo, and Google Assistant. Hiring a professional to integrate such enhancements into your website will pay you back and it will pay you back good.
4) Predictive Analytics Tools
Predictive Analytics tools have become affordable for all brands these days. Using these tools, you can increase the level of personalization on your website. You need to get a little creative and keep the focus on your target audience while setting up these tools. For example, if it’s raining outside you can modify your pop-ups to have something related to rain. When selecting such a tool, you need to consider the following:
The more functions and customization options a tool has, the better it is.
Ease of use and compatibility with your business model.
Infographics options. Make sure that you can track the data and share it with users in an intuitive way if you want.
5) Link the Online and Offline Presence of your Business
If you have a physical business that also has a website, there are a number of ways you can use your website. For example, you can stick QR codes on the merchandise in-store and the users can scan them to know about the product in detail. You can also add a feature that indicates the availability of merchandise in the stores live online. In this way, your customers can feel more comfortable shopping with you.
The other side of this aspect is making your website available offline. You’ll need to do more than retaining cache on HTML5. Use tools made for this purpose or hire professionals who can make sure that some functions like blog posts and other things remain available to the users even if they have a problematic network connection.
Websites are now an integral part of businesses. In order to make sure that your website is doing good for your business, you need to make sure that it runs smoothly, has no bugs, is personalized for users, and links your physical business to your online presence.