Every company demands “literature” printed patches that perform a well-thought-out
and impressive job of introducing its services and products; brochures, catalogs,
product sheets, presentation folders, letterhead, specification sheets, application
sheets, case histories, annual reports, special event brochures, posters, technical bullet
points, manuals, recruitment materials, labeling, product insert sheets and so on. With
the full-time availability of potent software and publishing systems, several companies
settle to match these demands internally.
Here are some significant tips for creating impactful marketing materials:
1. Invest in good photography
Small and medium-sized companies usually skimp on getting impactful photos of their
job sites, their equipment, the tools they use, or their supplies and accessories.
Substantial and professionally done photography creates a huge difference between
you and the other small companies. Your clients would like to reassure the quality of
the services or products you are offering to them. Amateur snapshots cast a negative
impression of your services. So the very first tip to create an impactful marketing
material is; invest in good photography for your company’s bright future.

2. Invest in a professional designer
Do it, and don’t think of changing it for the next 10 years. You can hire a graphic
artist/design studio or an advertising agency to let it happen. Don’t depend on your
creativity no matter how innovative and artistic you consider your approach is. A
professional artist assures that your corporate personality is reflecting in your
stationary materials. Their looks in color will be improved, they’ll procreate well in
different sizes, they’ll fax more distinctly and they’ll be more charming than what you
think you can do by yourself.
3. Less content is good
As proud and as excited you might be about your products or services, it’s better to not
showcase every single detail. Don’t forget that people want to get the essence of a
business in a glance because of having little attention spans. Keep the content short
and add clear instructions or some kind of call to action. Grab their attention, inform
them, and invite them to take action.
4. Include solid graphic design principles
Although, it’s not easy to learn principles of solid graphic design at once but by paying a
little attention and having a sensitive eye you can learn a lot. Your every published
material must include solid graphic design principles;
• Keep the look simple and clean. You can add a graphic grid to line up the
elements in an orderly pattern.
• Don’t clog the reader and add heading and subheadings.
• Don’t include too much typing. Add cartoons, photos, charts, illustrations,
and so on to make it look appealing.
• Always use standard formats and avoid the overfilled look. White spaces
work as visual frames.
• Prefer tables over charts and graphs.
5. Your marketing material should have a consistent look
You can’t reason with several reports and studies that demonstrate the significance of
consistency in your content and branding. Your marketing material must have the same
feel and tone. You must be consistent with your artwork, language, and color schemes.
6. Add a quality paper stock & coating to your printing
The quality of the paper stock you use and the quality of your recorded video and
featured images contribute to the response from your audience to your validation. So
use quality paper stock and coating to your printing that is economically workable.
Conclusion
Lastly, marketing materials can make a huge difference while making an unforgettable
first impression if presented efficiently. Investing your time to create impressive
marketing material is all what can grab more leads, promote your company’s motto,
and make it successful.